Business Assessment

For my business assessment I decided to look at the company Chewy. Chewy is company that sells products and food for a variety of pets. After thoroughly reviewing their website I think they do a phenomenal job at communicating on both their website and social media platforms. On their Facebook and Instagram pages there are a lot of photos of happy pets with their products. There is also helpful information like how to help your animals in stressful situations and what to avoid feeding them. They truly seem to care for their costumers and their family pets! On the company website at the top there are all different tabs you can select from like shopping, pharmacy, and even advertisement for free shipping and discounts for autoship. In the middle of the website there is infographics depicting how they help donate to help shelters all over the United States. At the bottom there is information where to find shelters near you which is great if you are looking to adopt! There is also their customer service information and options to download their company app to order from. 

The company Cleary communicated an identity online. They post a lot of photos, videos, and information to promote their company. The photos are of different types of pets like cats, dogs, rabbits, and even horses. They post infographics to help you learn more about certain species and their needs. Their posts are very positive and bright which makes the company seem like a trustworthy place to order your pets treats and medicines. I think the company does a fantastic job at improving their online communication. They share stories of positive reviews and they have multiple options to reach them if you have an issue. You can call, email, and even chat online with them! Overall I think Chewy has a positive influence and aspect online.